An extended play was released across Europe on September 26, 2008, containing "Could've had Everything" and the original and instrumental version of "So What". The single included a B-side, "Could've Had Everything". On September 20, 2008, "So What" was released as a two-track single to digital retailers in certain countries. LaFace and Jive Records solicited the song to contemporary hit radio on August 25, 2008.
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It was first released on August 11, 2008, via digital download to certain countries including Australia, Canada, New Zealand and the United Kingdom. "So What" was released as the first single from Pink's fifth studio album Funhouse (2008). Evan Sawdey of PopMatters noted that the song has a hint of desperation in the lines "I don’t want you tonight, I’m alright, I'm just fine", implying that she is spending time convincing herself that she's enjoying the single life. Lyrically, the song chronicles the protagonist's adventures following her separation from her husband. The initial riff is closely familiar to Deep Purple's " Black Night". The song's verses and pre-choruses are written in the key of F# minor, and its choruses and bridge are written in the key of A major. The song consists of a powerful charging beat, a singalong chorus, and a synthesizer backing influenced by club music. After reuniting with Hart on January 1, 2009, Pink told Ellen DeGeneres in an interview on DeGeneres' syndicated talk show that she found it "funny" to perform the song when he was in the audience and especially enjoyed the bit where she sang the line "You're a tool". The song's lyrical content was based on her separation from her husband, motocross rider Carey Hart. The song was finally mastered by Tom Coyne at Sterling Sound in New York City, New York.
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John Hanes edited the song using Pro Tools technology with assistance provided by Tim Roberts. The song was mixed at MixStar Studios in Virginia Beach, Virginia by Serban Ghenea. Al Clay also recorded the song at the House of Blues Studio – a recording studio in Los Angeles, California. Martin also handled the production and recording, which took place at Maratone Studios in Stockholm, Sweden. "So What" was written by Pink, Shellback, and Max Martin, drawing influences from the experience.
Shellback Producer(s) Max Martin Pink singles chronology " 'Cuz I Can".